• Rob Thomas

    Many musical artists made their careers a hit by utilizing music videos. As an important area of the music industry, music videos not only showcase an artist's singing talent, but additionally the way they perform. A history of music videos shows the way the utilisation of the videos transformed the background music industry.

    Dion Hawley
    Premiering in 1974, the Australian Television show 'Countdown' played an important role inside the development of the background music video industry. Music video clips were used being a approach to promoting acts that were to look on the program. As the rise in popularity of the video clips grew, the background music industry began to realize the marketing potential of these music clips. Probably the most notable video clips features was the AC/DC hit, "It's A Long Way to the peak." During the 1980s, 'Countdown' aired in 22 countries.

    In 1980, the New Zealand group Split Enz became among the first bands to create a whole pair of music promo clips and market them on video cassette for every song on their own album, 'True Colors.'

    Predating MTV by almost 36 months, 'Video Concert Hall,' was the initial nationwide video music program on American television. Premiering in June 1981, one of the primary US programs to try out music videos was america Cable Network program 'Night Flight.' Night Flight predated MTV's launch by just several months.

    In 1981, the U.S. video channel MTV was launched also it began age of 24-hour music television. They launched the channel using the video, "Video Killed the air Star." Throughout the 1980s, MTV expanded to become an important tool used in music marketing. Singers like Madonna not only used videos to advertise their albums, but to produce their images. In 1983, the almost 14-minute-long video for Michael Jackson's song "Thriller," was launched. It had become the world's most successful and influential video in music video history.

    In 1985, MTV launched the channel VH1 which featured softer music for an older audience compared to the typical young MTV audience. Later, MTV Europe was launched plus 1991, MTV Asia was introduced.

    In 1988, the MTV show, Yo! MTV Raps premiered. The show helped to bring hip hop music to some national audience. Two of the videos which are most well-known to be two of the most expensive videos of all time are Michael and Janet Jackson's "Scream," which cost $7 million to create, and Madonna's "Bedtime Story," which cost $5 million. "Scream" is still the most expensively video ever produced.

    During the 1990s, MTV launched channels around the world that included: MTV Latin America in 1993, MTV India in 1996, and MTV Mandarin in 1997. In 1996, MTV2, originally called "M2" was released as a substitute and older music video channel.

    Through the mid-2000s, MTV and lots of of the other channels had stopped showing a lot of videos and started showing reality tv shows.

    Music Videos have played a crucial role within the success of many artists as well as the music business.


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